Cloud Nine - company and product launch

Start up eco-house designers Cloud Nine recognised a need for low cost/high spec housing that was flexible in terms of location and contemporary in design.

Cloud Nine's modular built houses lent themselves to a number of different markets, including consumers and the B2B market i.e. property developers and holiday parks, who were looking to offer guests higher spec eco-accommodation.

Method

Skyfield Communications looked at devising a public relations strategy that achieved a number of goals.

Firstly to secure Cloud Nine as a solvent and credible company in the minds of the business writers, secondly to launch Cloud Nine to a wider consumer market through a physical press launch at the show house site. And thirdly raise the company's profile amongst the important industry vertical markets such as builders/property developers, holiday park owners, the environmental lobby and the design community - which was done through a structured trade press campaign.